Our media environment is changing and there’s no denying it.

While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines between the digital and offline worlds.

The digital world is now dramatically impacting the offline world and if you’re a brand, you need an entirely new and holistic approach that bridges the online and offline divide.

Engagement Labs and Keller Fay Group are pleased to announce the publication of our white paper “URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life.”

Discussing all things online and offline conversation, this white paper covers:

  • The impact of digital branded content on offline conversations
  • How offline conversations remained resilient amongst growing digital conversations
  • Where social media fits into the consumer conversation landscape
  • Sectors where consumers are more likely to talk online vs. face-to-face

Download the whitepaper “URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life” today and receive a free subscription to the Engagement Labs’ newsletters