Our media environment is changing and there’s no denying it.
While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines between the digital and offline worlds
The digital world is now dramatically impacting the offline world and if you’re a brand, you need an entirely new and holistic approach that bridges the online and offline divide.
Engagement Labs is pleased to announce the publication of our white paper “URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life.”
Discussing all things online and offline conversation, this white paper covers:
- The impact of digital branded content on offline conversations
- How offline conversations remained resilient amongst growing digital conversations
- Where social media fits into the consumer conversation landscape
- Sectors where consumers are more likely to talk online vs. face-to-face