REPORT: Demystifying Gen Z - The Next Consumer Powerhouse

Marketers have an inherent fascination with the next big thing, and the next big thing is Gen Z - the next consumer powerhouse is expected to account for 40 percent of all consumers by 2020.

A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers.

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Find Out The Brands Gen Z's Talk About

Download our complimentary report, “GEN Z: THE TOTALSOCIAL® GENERATION” to:

  • Discover the brands and categories Gen Z talk about the most.
  • Compare Gen Z to teenagers of the past and adults of the present.
  • Gain critical, data-driven insights about how this group impacts consumer conversation.
  • Make Generation Z your key to improved social influence success, both in social media and in real life.