REPORT: Demystifying Gen Z - The Next Consumer Powerhouse

Marketers have an inherent fascination with the next big thing, and the next big thing is Gen Z - the next consumer powerhouse is expected to account for 40 percent of all consumers by 2020.

A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers.

Find Out The Brands Gen Z's Talk About

Download our complimentary report, “GEN Z: THE TOTALSOCIAL^® GENERATION” to:

• Discover the brands and categories Gen Z talk about the most.
• Compare Gen Z to teenagers of the past and adults of the present.
• Gain critical, data-driven insights about how this group impacts consumer conversation.
• Make Generation Z your key to improved social influence success, both in social media and in real life.