Do You Have A Holistic Social Influence Strategy? Brands like: Fairy, Booking.com and Argos are Social Misfits

SOCIAL MISFIT BRANDS ARE MAKING A COSTLY MISTAKE

What is a Social Misfit? At Engagement Labs we created the term Social Misfit to describe a brand that performs very well socially either online, or in real life (IRL) - but not both. Brands that are Social Misfits are not capturing their full potential and are missing out on big opportunities to drive marketing ROI.

Peer to peer product recommendations are a key driver of sales. Very few marketers capitalise on the full power of this social influence and take a holistic approach.

Download our complimentary eBook, “Social Misfits: Brands That Have a Split Personality, in Social Media vs. IRL, U.K. Edition" to discover:

• The critical, business-driving consumer conversations that Social Misfits miss out on - and learn from these brands.
• How to identify Social Misfit brands
• Ways to realise the full potential of social influence
• A TotalSocial analysis which scores select brands based on both their online and offline conversation performance
• The benefits, risks and implications of being a Social Misfit
• 30 Social Misfit Brands whose behaviour is different on social media than in face to face conversations