Start leveraging word-of-mouth impressions
Do you know what consumers are saying about your brand offline, in the real world? Conversations and word-of-mouth (WOM) impressions are notoriously hard to measure but are hugely impactful for marketing campaigns and media plans.
With the MRI/TotalSocial Fusion, conversations and WOM impressions can be directly linked to specific media audiences, demographic/psychographic segments, and a brand’s consumers. Learn who the ‘talkers’ are - and where to reach them directly.
The MRI/TotalSocial Fusion makes it possible for agencies, media owners and brand marketers to increase social amplification and persuasion through new and innovating ways of targeting the right consumers in the right places, and media channel selection.