Download the MIT Sloan Review Article: Deriving Value From Conversations About Your Brand

Get your Complimentary MIT Sloan Management Review Article

Learn how to understand the value each type of conversation provides. Find out in this MIT Sloan Management Review article, authored by Engagement Labs' Ed Keller, Brad Fay, and Rick Larkin with Dr. Koen Pauwels of Northeastern University.

Download this article to learn:

• Online-offline correlations of consumer brand conversations
• The necessity for marketers to develop separate online and offline social influence strategies
• The limitations of social media in its ability to provide a clear window into the consumer marketplace