How to Measure & Activate Dark Social Influence 

EL Getting real about social Presentation.jpg

Download this presentation, and get the info you need to monitor and activate your brand's "Dark Social" influence.

Dark Social refers to the consumer conversations about your brand that take place privately and in-person. You need to monitor and activate these conversations, as they are bigger, more influential, and very different from what you see on social media.

Read this paper to learn:

  • What factors drive conversations offline
  • How triggers differ between offline and online behavior
  • How to measure social influence across different channels

The presentation was written by Engagement Labs' U.K. social influence expert Steve Thomson.