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REPORT: An Assessment of the gofobo "Sphere of Influence" for Feature Film and TV WOM Marketing

Word of mouth and social influence are important drivers of business outcomes.

gofobo is an influencer marketing community of people recruited to participate in advanced promotional screenings of content. This new report quantifies the WOM impact of this audience and how they can deliver substantial value to entertainment marketers.

Gofobo_Engagement Labs Report CoverGain critical, data-driven insights about gofobo members' value from a new study of the gofobo “Sphere of Influence,” conducted by Engagement Labs for Screen Engine/ASI.

Download this report to learn:

  • The categories gofobo members talk about the most
  • The volume of WOM conversations they engage in
  • How they share and amplify their WOM
  • How their passion leads to influence

Engagement Labs on behalf of our partners: