Word of mouth and social influence are important drivers of business outcomes.
gofobo is an influencer marketing community of people recruited to participate in advanced promotional screenings of content. This new report quantifies the WOM impact of this audience and how they can deliver substantial value to entertainment marketers.
Gain critical, data-driven insights about gofobo members' value from a new study of the gofobo “Sphere of Influence,” conducted by Engagement Labs for Screen Engine/ASI.
