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Influencer marketing is hot -- but does it drive return on investment? And how should you think about who your influencers are?

Find out in this Admap article, authored by Engagement Labs' Ed Keller and Brad Fay, and Matt Dodd of Kantar Analytics.

Download this article to learn:

• How and who are the type of influencers you need to target
• What is the most important level of engagement these influencers have with your product and brand conversations
• Case Study: How is Revlon harnessing offline influence?