Download the "360° Social Analytics: Going Beyond Social Media to Grow Brands" Report

Get the complimentary "360° Social Analytics: Going Beyond Social Media to Grow Brands" Report

Learn how to understand the value each type of conversation provides. Find out in this report, the surprising degree to which online and offline conversations operate independently from each other.

Download this report to learn:

• Online-offline correlations of consumer brand conversations
• The necessity for marketers to develop separate online and offline social influence strategies
• The limitations of social media in its ability to provide a clear window into the consumer marketplace