Engagement Labs celebrates brand performance leaders. Brands that are included in these awards are highly talked about online via social media and offline by consumer word of mouth.
THE BRAND AWARDS INCLUDE:
- MOST LOVED BRANDS
- BRANDS MOST SUCCESSFUL WITH EVERYDAY INFLUENCERS
- BRANDS WITH THE MOST TALKWORTHY MARKETING
ABOUT THE AWARDS:
The awards are based on the Company’s proprietary TotalSocial® data and analytics, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Over the next several months, Engagement Labs will announce awards for the highest scoring brands in each TotalSocial category. Our technology platform, TotalSocial, and the propriety analytical scoring system that drives it, are the basis for these awards.
#1 MOST LOVED BRAND AWARD:
Marketers desire to foster a brand evangelist movement and a community of active brand advocates. Brand evangelism is important as positive consumer conversations about the brands they love can accelerate and grow business. The Most Loved Award is given to brands with the highest net sentiment scores online and offline in 2019.
#2 BRANDS MOST SUCCESSFUL WITH EVERYDAY INFLUENCERS:
Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations – they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. The brands that were most successful with everyday influencers are those with the highest online and offline influence scores in 2019.
#3 BRANDS WITH THE MOST TALKWORTHY MARKETING:
Before consumers make buying decisions, they talk with friends, family, and coworkers. One of the best ways for brands to increase their revenues is to create marketing and advertising that stimulate conversations. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising content either online (via social media) or offline (via face-to-face conversations) in 2019.
